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A Warm Welcome To Our
Hypnosis and Hypnotherapy Training Membership

The Ultimate Hypnosis Geek Experience!

Personal Advancement

Study the amazing field of hypnosis and use for your own self development.  There are many successful sportsmen. entertainers and successful businessmen who develop mindsets using the skills, scientific knowledge base, strategies and techniques that are taught here.

Hypnotherapist or Coach

Study the amazing field of hypnosis and use for your own self development.  There are many successful sportsmen. entertainers and successful businessmen who develop mindsets using the skills, scientific knowledge base, strategies and techniques that are taught here.

Continuing Professional Development

If you are already a hypnotherapist – you will have access to several courses aimed to develop you professionally and to include more research based skills and training.  Also developing your business skills.

Whatever Your Reason

Whether it is for career advancement, continued professional development, additional qualifications,
increase in knowledge or enhancing practical skills – our membership offers you all these things and more.

From DAY ONE, when you join, you have access to
ALL of the tuition, courses, lectures, seminars and videos outlined further down on this page.
Novice to Advanced there is a vast library of resources, tuition and education here.

Get Access to Hours of Videos.
Watch Today

Adam Eason and his college have been successfully training hypnotherapists since the late 1990s both in the classroom and more recently, online. We believe that we have a great knowledge about the field of hypnotherapy and what it takes for hypnotherapists to be effective and successful.

A Few of our Observations
That We Encounter Often and Concern Us.

Basic Training

Many hypnotherapists do their basic training and don’t feel they ever need to learn anymore.

Lack of Skills

Lack of the highest quality skills and evidence based knowledge means less likelihood of great therapeutic outcomes whereby clients will refer many more clients to you – the bedrock of a successful thriving hypnotherapy business.

No Help

Many courses don’t offer help for
newly trained hypnotherapists to find clients.

Lack of Business Information

Much hypnotherapy training lacks
proper business development information, which leads to….

Failure To Develop

Many hypnotherapists fail to develop advanced skills and updated knowledge base.

Lack of Income

Many hypnotherapists lacking income
and therefore short of money for further skills training or career development.

No Research

Many of the hypnotherapy
associations and training colleges are not pushing research or educating their members/students about the impressive science base that supports this field.

Lack of Confidence

This often leads to a lack of
confidence and self-esteem – difficulty promoting own brand and perhaps giving up on the field.

A Few of our Observations
That We Encounter Often and Concern Us.

Recently we ran some surveys to Hypnotherapists
and Students in our mailing list. We wanted to know their wants and needs. We know from this survey that:

Many of you struggled to find really good quality hypnotherapy training in your location.
When you did find the good stuff, it often would involve a lot of traveling and ccommodation cost to get to the venue where the course was delivered.

Many of you simply could not afford to invest in the additional training you wanted.
Many would like scheduled payment plans for training programmes. You still want to be able to work or have interaction with
other professionals and fellow students when doing online training.

You wanted peer support, a sense of community and a place to go when you have questions
and not feel isolated once a training has completed. I could go on with those points, these are the key ones that kept cropping up . As a result we became keen to develop a training membership website that meets those needs and more.

Attempting to do everything on your own is a challenge – so we want you to grow in confidence with
a team that is working for you to succeed.

We Want To Develop Hypnotherapy Leaders


Critical Thinkers


Research Based

Developing The Field

Better Skilled

More Knowledgeable

More Credible

Perceived More Favourably by the General Public
This online membership offers you the depth of training, comprehensive resources and many years of experience and research
by Adam Eason and his team.

We want to help YOU develop and become
the best hypnotherapist you know you are capable of being.

Perceived More Favourably by the General Public.
This online membership offers you the depth of training, comprehensive resources and many years of experience and research
by Adam Eason and his team.

Adam Eason Has :


Written Books

Written bestselling, evidence based books on the subject


Sold Globally

His audio programmes sell globally


PhD Level Research

He is engaged in PhD level research and had research published in peer reviewed journals


World Popular Hypnosis Podcast

Is broadcaster of one of the world’s most popular hypnosis podcasts, ‘Hypnosis Weekly’


Respected Speaker

He speaks at conventions and conferences around the world every year and is the organiser of the UK Hypnosis Convention. 



Has lectured to NHS directors and was the first hypnotherapist to sit on the expert panel of the online TalkHealth clinics in collaboration with NHS Choices featuring many specialist medical experts



Has lectured for the Royal Society of Medicine and at Bournemouth University on their MSc hypnosis and research programme


Webinars And Seminars

He runs very well attended webinars and seminars


Been in the field since 1997

Working in the field since 1997 and training since 1999


A Blog

Writes a regular blog that challenges much of the typical pseudoscientific ‘received wisdom’ that is so popular in the hypnotherapy world



He is a major figure in the hypnotherapy field

Additionally, with an excellent team of his professional peers and colleagues,
he founded the Professional Hypnotherapy Network, a professional hypnotherapy association that issues all of it’s members with access to the leading peer reviewed academic hypnosis journal as a means of helping develop the field.

A Membership To Meet Your Needs
Scheduled payment training for all levels
Incredible value and affordability
Brand training

Social media help
Business development support
Special events and low entrance costs for members

Updated Frequently To Give You
The Latest Developments in Hypnotherapy Research and Education

Click Here To Read More



5 Days FREE then After 30 months
you get Free Lifetime Membership

With this option, you get to sample our members area and trial all of it’s resources for five days without any charge and can cancel during that time should you wish.

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At the end of those 5 days, you are charged £36.00 per month for 30 months or until you choose to cancel your membership (which can be done at any time you choose). Following the 30 months, your payments cease and you have lifetime access to all of our existing courses, and future courses, workshops and lectures that are added.


After 30 months
you get Free Lifetime Membership

With this option, you are charged £36.00 per month for 30 months or until you choose to cancel your membership (which can be done at any time you choose).

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Following the 30 months, your payments cease and you have lifetime access to all of our existing courses, and future courses, workshops and lectures that are added. 


£120 upfront then
Lifetime Membership after 30 Months

With this option, you pay an initial amount of £120.00 and then you are charged £30.00 per month for 30 months or until you choose to cancel your membership (which can be done at any time you choose). 

Read More

With this option, you pay an initial amount of £120.00 and then you are charged £30.00 per month for 30 months or until you choose to cancel your membership (which can be done at any time you choose). 


Lifetime Access
To Membership Area

  • With this option, you get immediate lifetime access to all of our courses and future courses, workshops and lectures added. 

What Our Customers Are Saying

Don’t just take it from us, let our customers do the talking!


“The most inspirational trainer in clinical and
scientific evidence based hypnotherapy in the UK today. Do not waste your money training anywhere else if you are serious about hypnotherapy.”



“If only Clinical Hypnotherapy as so skillfully
and passionately taught by Adam Eason is available on prescription on the NHS, we will be saving millions of much needed funds that could be directed to other services.”



“Adam Eason is more than a master practitioner of Hypnosis, Hypnotherapy and NLP, he is an Oracle. If you are prepared to develop a firm interest in this field, or even for your own personal advancement in life, then Adam’s courses are not one to miss!”



“Adam Eason delivers high quality, thought provoking and, above all, field-tested hypnotherapy training. His playful yet professional manner engages the listener in such a way that time flies while you learn. Personally, I could listen and watch him all day.”


As a member you have access to:


Our ten module, 20 day Hypnotherapy Practitioner Diploma, our 10 day Advanced Hypnotherapy Diploma, our 5 day Cognitive Behavioural Hypnotherapy certification course, our 5 day Hypnotic Coaching course, Adam’s 8 week Business Development for hypnotherapists academy which includes his 6 week Book Writing Webinar series.


Our Rapid Inductions Seminar (several versions of this including archive footage of it being run with James Brown and more recent versions of Adam teaching it according to modern research findings), our Science Of Self-Hypnosis Seminar (the most recent version recorded this year informed by Adam’s research findings and published academic papers), specialist Pain Seminar, specialist Weight Control Seminar, footage of specialist lectures taken in a variety of countries at differing conventions and conferences covering a range of topics – from the science of placebo, the neuroscience of hypnosis to sports hypnosis, using hypnosis in surgery… and much MORE

First and foremost, with this membership you get many hours of Hypnosis and Hypnotherapy Training video footage filmed during numerous live trainings delivered by Adam.

There is currently over 450 hours of video footage available in this hypnotherapy educational membership area and we add to it regularly. As our members experience, we are very busy creating new updated material all the time. At this college, we are passionate about the subject and are constantly studying developments in the field and updating our training courses and offerings accordingly. Our members are at the very forefront of the hypnosis and hypnotherapy field, are familiar with it’s literature and up to date with it’s latest findings. it is all delivered with Adam’s reputed quirky, wicked and dry sense of humour that makes for fun filled and stimulating study.


  • All 10 modules of Adam’s clinical hypnotherapy diploma course filmed during an intensive diploma course.
  • All 10 modules of Adam’s monthly hypnotherapy diploma course (two lots of this – from two separate recent academic years).
  • All five days of Adam’s cognitive behavioural hypnotherapy certification course.
  • All ten days of Adam’s advanced hypnotherapy diploma.
  • All five days of Adam’s hypnotic coaching certification course.
  • Rapid inductions seminar videos – over 15 inductions demonstrated by Adam and James brown at a London venue.
  • Hypnotic phenomena videos – a range of hypnotic phenomena demonstrated by Adam and James brown at a live Bournemouth seminar.
  • Recent evidence based rapid inductions and hypnotic phenomena video footage.
  • 3 separate sets of footage of Adam’s Science of self-hypnosis seminar including his most recent, highly research informed seminar.
  • Numerous videos of additional, issue specific lectures Adam and others have delivered at his college.
  • Video footage of Adam’s UK Hypnosis convention lecture on the science of placebo.
  • Adam’s lecture on the neuroscience of hypnosis and how it effects the brain.
  • Adam’s lecture delivered in Denmark on challenging the received wisdom of the hypnotherapy field.
  • Adam’s specialist lectures on using hypnotherapy to treat a number of medical issues.
  • Jill Harrington’s lecture on counselling skills for hypnotherapists.
  • Mark Chappell’s specialist pain workshop.
  • Lindsay Shepherd’s weight management masterclass.
  • Adam’s central London lecture and powerful demonstration on the subject of self-hypnosis.
  • Some rare video clips from the archives, including Adam demonstrating a wide range of hypnotic phenomena.
  • There is much more also.
  • Plus: lifetime members get everything that we ever add for no additional fee!



We want to give you a taste of what is included and this page aims to give you a flavour of what’s inside – though it is incredibly comprehensive and so hard to give an equally comprehensive account in a single web page such as this – therefore, if you have questions or queries about it, get in touch with us and we’ll answer as thoroughly and as rapidly as possible.

Theoretical Underpinnings:

There are sections of this membership area that are devoted to theory and the historical development of this field including an analysis of the precursors and the history of hypnosis. There is a focus upon the hotly debated ‘state vs nonstate’ discussions and we examine a very wide range of theories and approaches to the field clinical hypnosis (we cover neo dissociative theories, psychodynamic theories, expectancy theories, compliance theories, sociocogntive theories, scientific theories and much more besides). As well as examining the traditional notion of the use of hypnosis with psychosis and neuroses, we evaluate thoughts and stances on the contraindications of hypnosis and hypnotherapy and of course, we highlight the indications – areas of high efficacy for clinical hypnosis, according to research. We examine hypnosis as a phenomena, look at factors influencing hypnotisability, examine the notion of depth and evaluate scales used for examining levels of hypnosis depth as well as looking at hypnosis and brainwave activity. This leads us nicely onto to assessing what fMRI, EEG and PET scan technology has been able to tell us about hypnosis and it’s effects upon the brain.

Strong Evidence-Based Content:

As much as is possible throughout all the trainings we deliver and at the heart of most of the material within this programme, is an ongoing attempt to adhere to the evidence-base of this field. The field of hypnotherapy boasts a much more impressive evidence base than most people realise (though we’d like it to be more impressive and substantial!). We offer up ways of using the evidence and point out if something lacks evidence. Being a healthy skeptic is championed by Adam throughout his trainings and he lectures on and extols the virtues of critical thinking when it comes to therapy, our approach to therapy, and our lives in general.

Adam also disseminates his own ground breaking research findings and discusses his academic publications and experiences.

Developing An Effective, Professional Business:

If students of this college go on to have a thriving, successful career, it reflects well upon this college and the field of hypnotherapy in general. For that reason, we include lots of material within this membership site that shows you how to create a highly professional and credible career. We examine how to best set up your working environment, how to be perceived as credible even when just starting out as a therapist and look at how to use that credibility and professionalism to have more conventional medical agencies refer you clients.

Core Skills:

As you’d expect, a number of core, fundamental but incredibly important core skills for any therapist are included. We have video footage of modules focusing on classic counselling skills which are taught and evaluated. Skills and theories on developing a therapeutic working alliance are examined (from Bordin’s original theories to more modern proponents and research findings). There is plenty of focus upon information gathering processes as well as an examination of various standardised assessment techniques and protocols from varying fields such as those used in CBT, MMT, NLP and other therapeutic modalities too. We look at classic mental state examination, mood measuring protocols and a variety of other ways of assessing a client’s well-being and ensure we are equipped well enough to make quality decisions on our treatment plan for our clients going forward. We examine a variety of ways to constructs a basic hypnotherapy session and look at ways of agenda setting, goal-setting, conceptualising hypnosis to clients, inoculating against objections or resistance, educating clients, creating correct expectancy, establishing ways of measuring therapeutic outcomes and agreeing upon a treatment plan with your client. At assessment time, we also look at the processes of teaching clients hypnotic skills, the usefulness of susceptibility scales and suggestibility tests too. Whilst looking at assessment techniques and options, we also look at a wide variety of ways to use questioning. We examine basic open and closed questioning techniques, cartesian logic questions as well as more therapeutic styles of questioning such as socratic questioning techniques and NLP’s meta model questions. We equip students with the ability to identify the types of information that is elicited from differing types of questions used in assessment, and assess the viability and usefulness of information that the client shares. Other core skills may not seem all that exciting, but we do our best to make them as appealing as possible. We examine a number of standardised reflective practice processes (something all therapists should engage in to ensure they are aware of the effectiveness of what they are doing), approaches to supervision and various models of supervision, continued professional development and how to use it for the most benefit to you and your clients.

Hypnosis Skills:

As well as two full hypnotherapy diploma course video recordings and all the inductions, deepeners and hypnotic phenomena demonstrated in there, we also have two additional seminars delivered by Adam and award-winning Magician and hypnotist James Brown demonstrating many, many inductions for use in a therapeutic environment as well as a wide range of applications for hypnotic skills for your clients to learn. It includes a wide array of hypnotic phenomena (catalepsy, analgesia, amnesia, hand stick, pen stick, foot stick, jumping pulse and much more) …. Inductions include – eye fixation, magnetic hands, eye catalepsy, eye lock, breathing inductions, rapid inductions, arm lowering, pattern interrupt inductions, rubber band induction, spinning hands, coin drop induction, hand drop, 8 word induction, somatic awareness induction, direct gaze induction, as well as numerous inductions only ever seen by members of the audience at James’ shows or clients in Adam’s therapy rooms. This footage is also advanced with the addition of key principles and rationale which sits behind the use of inductions. Each induction is explained and illustrated with a full demonstration of each one. Additionally, there are a wide range of other hypnotic skills. We examine the signs of hypnosis and give you a wide array of ways to prove to a client they are (and have been) hypnotised – we are amazed at how many people say they went to see a hypnotherapist and although it was relaxing, they were not sure if they were definitely hypnotised! With these skills, your clients will never think such a thing. We look at the CBH notion of hypnotic skills training and expand upon some of Emile Coué’s mental imagery skills. Whilst at it, we look at the science and art of suggestion; classic rules of suggestion and hypnotic principles, the types of and varying forms of suggestion. Importantly, we also look at how to deal with resistance and the differing forms it can take.

Cognitive Behavioural Hypnotherapy:

In addition to the heavy content within the diploma trainings from the field of Cognitive Behavioural Hypnotherapy, there is also full video footage of Adam’s five day Cognitive Behavioural Hypnotherapy training certification programme too. To give you a flavour of some of what is included there:

  • The evidence for the use of mindfulness, how to use it and some specific applications – as well as other awareness experiments from the field of Gestalt therapy, and it’s use in identifying cognitive distortions.
  • A variety of approaches to relaxation therapy (including demonstrations of how hypnosis advances relaxation) and the use of hypnotic desensitisation in the treatment of fears and anxiety disorders.
  • Exposure therapy and various applications of it.
  • Cognitive hypnotherapy. As pioneered by Beck and Ellis. We include the cognitive mood induction, the use of thought forms, thought disputation, identifying and updating negative cognition’s and how to teach clients the use of Socratic questioning techniques with their own cognitions. We also examine a variety of models for cognition that are prominent within the literature.
  • The highly evidence based approach of problem solving therapy: how to use it as a stand alone approach, how to use it in a wider, overriding fashion to design your entire treatment plan and we examine the evidence for it and what the evidence tells us about how to best employ it in therapy.
  • Assertiveness training. We examine the evidence and how to employ a number of standardised protocols for it’s use in therapy.
  • Habit Reversal – one of the most evidence based techniques in dealing with unwanted habits.
  • Mental Imagery Techniques – a wide variety of CBH mental imagery techniques are demonstrated and discussed from a variety of authors.
  • Rational Emotive Behaviour Therapy – we also look at this related field. We include the use of role play in therapy and role reversal exercises as well as further cognitive updating skills.

Self-Hypnosis and Hypnotic Skills Training: Full footage of Adam’s ‘Science of Self-Hypnosis seminar is included within the programme. It shows a very evidence-based approach to teaching yourself and clients self-hypnosis skills – which are proven to advance hypnotisability and responsiveness and ought to be skills that every hypnotherapist has.

NLP Skills:

There is full video footage of a complete NLP practitioner and Master level training too. This includes a massive array of stuff with mega jargonised titles that anyone new to the field will be baffled to read about, including: Presupposition of NLP And Well Formed Outcomes, NLP’s Sub-modalities, The Godiva Chocolate Pattern, Swish Patterns – A Variety of Means and Methods, Guidelines For Setting Anchors, Collapsing/Integrating Anchors, Values, Values Elicitation Exercises, Hierarchy of Values, Values Audit, Anti Values – What they are and how to use them, Chunking, The Meta Model, Distortions, Nominalisations, Mind Reading, Cause & Effect and Complex Equivalence, Presuppositions, Challenging Beliefs, Generalisations, Model Operators, Lost Performative, Deletions, Lack of Referential Index, Unspecified Verb, Meta Programmes, In depth analysis of the work of Milton Erickson and The Milton Model, Lack of Referential Index, Tag Questions, Pacing Current Experience and Leading Statements, Presuppositions, Subordinate Clause of Time, Ordinal Numerals, Awareness Predicates, Adverbs & Adjectives, Stacking Presuppositions, Conversational Postulates, Extended Quotes, Embedded Commands, Perceptual Positions, State Management & Elicitation, Use of Stories and Metaphors In Therapy, Embedding a Metaphor into Hypnosis, Re-framing, As If Frame, Dissociative Frames, Fast Phobia Cure, Timeline Therapy, Identifying Limiting Beliefs, Updating Limiting Beliefs, The Visual Squash, Practical Introduction to Limiting Beliefs, Dickens Pattern, Behavioural Flexibility, SCORE Model, Using SCORE With Teams and Dancing SCORE Pattern, Archetypes In Therapy, Exploring Archetypes, Archetype of Transformation, Creating The Archetype Story, Tracking Transitions, Identity Matrix… Every single one of these things is covered and taught within this membership site. If you want to know what any of it means, send us an email!

Traditional Approaches to Therapy:

We also cover a variety of better known and popular, traditional approaches to hypnotherapy. That includes teaching how to use a variety of regression therapy techniques (affect bridge, age regression, calendar years regression), inner child work, hypnoanalysis and more psychodynamic approaches to therapy. Often related to those approaches to therapy and with similar proponents authoring on the subjects, we also look at parts therapy (formalised protocols for it as well as NLP’s six step reframe with parts therapy) and approaches to it. This includes other therapeutic applications such as the Gestalt empty chair, for example.

Critique and Honest Appraisal:

There are many aspects of conventional hypnotherapy that lack evidence and the processes. Something lacking from most hypnotherapy trainings is an evaluation of the evidence base of what is being taught. A main ethos of this school is being able to see both sides of any debate, philosophy, stance or theory so throughout all the videos, you are given the academic critique and appraisal of research on the subjects taught. Therefore, as well as teaching some traditional approaches to therapy such as psychodynamic and regression procedures, we also give them a strong evidence-based critique – we look at issues of retraumatisation, false memory syndrome, the notions that hypnosis does not guarantee veracity of memory, informed consent issues and much more besides. We treat all approaches with the same rigour.

Specific Issues and Applications:

You are also given a number of masterclasses in using hypnotherapy to deal with specific issues. There are specific lectures and presentations that cover the following subjects in depth:

  • Weight Reduction – including analysis of evidence base, examining the real sphere of competence for a hypnotherapist, a very wide variety of techniques for use with this application of hypnosis.
  • Stop Smoking – look at the very real picture of what the research says and how to use the research to advance the efficacy of our treatments. Very wide array of differing techniques to use with stop smoking clients as well as a full methodology given that Adam uses with his clients.
  • Self-Esteem – how hypnosis is used to build, develop and heighten self-esteem and confidence related issues. Lots of demonstrations of techniques for this application of hypnosis.
  • Pain Management – examination of the evidence and discussion of what the evidence can tell us about how to use hypnosis for pain management and alleviation. Looking at a number of interventions to deal with different kinds of pain. How to conduct a correct assessment for dealing with pain clients. Looking at key ingredients of pain and discussion of common themes. We look at the role of placebo in detail (as is done to a lesser extent in many other facets of this programme) and includes practical demonstrations of impressive applications – including anaesthesia.
  • Treating Depression – again, the evidence is examined and a number of key issues are explored. We look at categorisation of the medical profession, what the research and statistics tell us about depression, the symptoms and manifestation of depression. You are given a range of structured sessions for dealing with depression. We look at contributions of key authors to this application of hypnosis including Assen Alladin and Michael Yapko.
  • Irritable Bowel Syndrome – one of the areas cited as being supported by empirical evidence. We show that evidence, discuss it and look at a variety of ways to deal with IBS using hypnosis.
  • Hypnotherapy with Children – evidence is looked at, we also examine the differing ways to use hypnosis with children. Includes a range of new inductions to use, ways to deal with children in the therapy room, how to make therapy most effective for a variety of age groups as well as ways of making your treatment plans child-friendly.
  • Sports Hypnosis – Adam’s major contribution to the field of running and self-hypnosis has meant that world champion sports stars and world record holders have used his work to advance their performance. He references them and uses his own multi-marathon running experiences while also offering up a range of applications for hypnosis top sports people.
  • Motivation – including a wide range of motivational strategies to use in therapy sessions and for clients needing it in areas of their lives.
  • Anger – we dispute and challenge traditional models of ventilationist approaches to anger. We look at the evidence and how we can interpret that evidence to use hypnosis most effectively in this area. Health science is also examined in this topic as we look at the impact of anger upon the body.
  • Insomnia – as well as our usual examination of evidence, we offer a very wide range of strategies designed at getting to sleep, sleeping for longer and getting back to sleep if disturbed. We also look at other therapeutic modalities’ approaches and examine classic sleep hygiene strategies too.
  • Much More – we also examine applications of hypnosis in dealing with anxiety, stress and a range of other issues in a very comprehensive fashion.

Innovative and Experimental Techniques:

We also look at a number of techniques and strategies that do lack direct evidence but do have underpinnings or leanings that fit well with evidence based principles as well as techniques used with a lot of success by prominent therapists and authors. There are too many techniques and strategies to mention, but you’ll be delighted to discover them punctuating the video footage. There is so much more than just what is listed here though, each video has all manner of additional techniques, strategies and things you can learn.

If you wish to go on and take the full qualifications of any of the individual courses, you can do so for an additional fee and you’ll receive all the manuals, slides, handouts, coursework questionnaire and materials that are used in class.